2023 Aviva Travel Group Vacations in Review
Women Only Travel Adventures
Just as men plan time to be with the “boys” on game and fishing trips, more women are planning to spend time with the “girls,” on adventure trips. Most leading tour companies now include a women’s division to meet the demand. Other companies, such as Aviva Travel Group, started as travel organizers for women and continue to do so.
“I started in the business by arranging literary retreats for members of my reading group,” says retired law librarian Ruth Bridges of Aviva. One of the first literary retreats was to Savannah, Georgia, the setting for the book and movie “Midnight in the Garden of Good and Evil.”
The combination of her love for books and travel was such a winning match that, “from then on these literary tours became a regular part of our club’s itinerary,” added Bridges, who spent 35 years as a librarian before retiring in 2016. While literary settings are not always her agency’s destination, books play a significant part in their explorations. Some trips are bound to where sister book clubs exist, such as Charlestown, SC, or where authors for whom they want to meet reside, such as a cruise to Trinidad, where they had lunch with author Roslyn Carrington.
“Women who travel with me are book club women, avid readers, and they enjoy meeting each other,” explained the New York native, from her Phoenix base. When her groups travel, they often include museum, bookstores, and libraries on their stop list.
Bridges has ten trips in the planning including to the National Black Theater Festival in North Carolina. Other trips to Panama, Africa, Phoenix, Portugal, a Mediterranean cruise, Dubai, Cuba, Japan, and a Scandinavian cruise are also in the works. “We enjoy cultural experiences wherever we can find them,” she continued.
While women and their interests and needs are Aviva’s focus, some women will bring their male companions and some non-Black women have also joined the adventures. “If they are comfortable with the group, then I am comfortable,” said Bridges.
Aviva tour leaders are some of her most valued clients who have traveled with Aviva several times and are active in the women’s travel group community. Having the “right” tour guide makes a difference, something I learned while touring Egypt with the late Doctor Ben. He would consistently point out things that other guides failed to mention. “Having tour leaders who are part of the family and there out of passion proves far more personable and intimate for the Aviva travel group community,” says Bridges.
Travel Groups for Women Only
By Sally Wendkos Olds
The demand for all-female travel groups has increased by leaps and bounds, pushing travel agencies, tour providers and travel clubs to organize trips for women only.
What do women themselves say about female-only travel? When Upper West Sider Sheryl McCarthy decided to turn her dream of a trip to Africa into reality, she went through Aviva Travel Group, run by Ruth Bridges, a retired librarian who started Aviva by arranging a weekend literary retreat for members of her reading group.
“I could not have made a better choice,” Sheryl told me. “As an African-American woman, I wanted to go on my first trip to Africa with other African-Americans, to feel a certain connectedness going back to our roots.” (I resonated with what Sheryl said as I remembered my trip to Israel with the American Jewish Congress.)
“Going with this group of seven older African-American women—ages 50 to 84—worked out fine,” Sheryl said. “Although we covered a lot of ground, there was a relaxed feeling, which there might not have been if men had been included.” Sheryl’s group was smaller than many of Aviva’s trips but typical in other ways: age (generally 50- to 75-year-old women), high levels of education, time for shopping, and top-of-the-line service all the way, with five-star hotels, luxury cruises, first-class train tickets. As Ruth puts it, “By this point in our lives we’ve done things for other people, and now it’s time to treat ourselves.”
Featured Aviva Travel Group Icon Picture of Women Who Like to Travel in Australia
